You’ll learn everything about:
How to be effective in preparing for standards meetings and contributing in the meetings
The best ways to manage speed and progress in (virtual) organizations
Manage your objectives through formal and informal roles in organizations
Becoming a better networker and lobbyist
The biggest mistakes in handling cultural differences
Win-win negotiations and conflict handling
Solutions for effective decision making
The Masterclass lecturers are high-qualified experts in the field of standards-based innovation.
Eddy Odijk is a Senior Innovation strategist. He has 35 years of industry experience, in R&D management, technology management, and business strategy and standardization management positions. He has developed the corporate standardization process at Philips and led the company’s standardization teams in the areas of Consumer Electronics, Healthcare and Lighting. While at Philips, Eddy has co-founded many standardization consortia including ZigBee Alliance, HAVi, HDMI, UPnP, DLNA, RF4CE, Continua and Zhaga, and has served as a board member for these and other alliances. Supporting his view on the importance of education, he has been teaching on standardization for over a decade. Eddy is based in Eindhoven
Jos Bruins is a Senior Innovation Strategist. Jos has over 25 years of experience in businesses like Domestic appliances, Telecom, Consumer electronics, Media, Digital TV, Medical products and Lighting. Jos specialized in Marketing of new technology, New business development and Standards based innovation management for key strategic product lines. During his job as Principal IPC and Senior Director of standards he was involved in DVD/Blu-ray, MP3/AAC/AVC, Bluetooth/WiFi/ZigBee, BacNet/KNX, UPnP, and many more. Jos is based in Amsterdam.
Over 25 years of experience working with a variety of organisations in the electronics industry, health care and the public service sector, gave Jacobien a high level of mastership in the application of principles of psychology in organisations. Her focus is on consulting organisations in innovation management, the design of change processes and behavioural training to enhance the quality of leadership. Standards based innovation management is one of the major application areas.
Jacobien’s contribution in the SIM is to teach people how they can be effective in representing their company in the standards organization. She invites participants to take the appropriate roles, both in the standardization process as well as in the own company. The masterclass setting supports people in developing their skills and challenges them to stretch the boundaries of the individual comfort zones.