Monthly Archives: September 2017


Standardization and competition

We regularly observe that business people feel a tension between standardization and competitive strategy. They reason that applying standards in their products reduces differentiation and makes it harder for them to compete with other brands that would use the same standard. Consequently, their products carry proprietary interfaces and can only communicate within their own ecosystem, not with competitors’. In the old economy, where companies delivered stand-alone or closed-system products in mature, fixed-size, markets and where competition for market-share was a zero-sum game, such reasoning could make sense. Today, where most industries are going digital or have already been transformed, the [...]

By | 2018-01-12T06:30:17+00:00 September 8th, 2017|Categories: General|0 Comments