Our observations on IPR pricing
In our previous blog we dealt with “IPR made easy” and argued that standardizers don’t have to consider IPR as a difficult topic when they involve the proper functions within their company. One reason why [...]
Dealing with IPR in Standardization is not difficult
IPR: mentioning these 3 letters can make many of those involved in standardization activities feel uneasy. It has a legal flavor, implying that it must be complicated. Talking about it with others seems risky - [...]
Standardization and competition (2)
In the previous blog we talked about competition between standards (like Betamax and VHS, or Blu-ray and HD-DVD) and competition within standards (when companies collaborate and market products using the same standard). History has shown [...]
Standardization and competition
We regularly observe that business people feel a tension between standardization and competitive strategy. They reason that applying standards in their products reduces differentiation and makes it harder for them to compete with other brands [...]
The unique value of a standardization team
This is the third article in a series on the role of the standardization function in a company’s value chain. In the first article, we advocated to create a standardization function and make it explicit [...]
How standardization is positioned in your value chain
In a previous article, “Why Standardization is a business tool?” we showed Michael Porter’s value chain model, which enables companies to examine their activities and analyze their contributions to the Profit Margin. We observed that [...]
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