General

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Our observations on IPR pricing

In our previous blog we dealt with “IPR made easy” and argued that standardizers don’t have to consider IPR as a difficult topic when they involve the proper functions within their company. One reason why people are uncomfortable with IPR is because of the legal aspects (incomprehensible jargon, sanctions on violations), which we discussed in the previous blog. Another is the uncertainty about the cost of the license fees in case of a RAND or similar clause in the membership agreement. In this article therefore we look at what may be considered “reasonable” from a variety of angles. Is it [...]

By | 2018-03-08T08:11:53+00:00 March 8th, 2018|Categories: General|0 Comments

Dealing with IPR in Standardization is not difficult

IPR: mentioning these 3 letters can make many of those involved in standardization activities feel uneasy. It has a legal flavor, implying that it must be complicated. Talking about it with others seems risky - it’s like having the proverbial elephant in the room. In our opinion however, dealing with IPR (Intellectual Property Rights) in a standardization setting is generally straightforward, and that’s what we hope to show in this blog. The one hairy aspect, which is beyond the responsibility of standardization alliances, is defining the price and conditions of use for IPR, and that topic is interesting enough for [...]

By | 2018-01-12T06:50:34+00:00 January 12th, 2018|Categories: General|0 Comments

Standardization and competition (2)

In the previous blog we talked about competition between standards (like Betamax and VHS, or Blu-ray and HD-DVD) and competition within standards (when companies collaborate and market products using the same standard). History has shown that competition between standards results in an all-out standards war or the carving out of a small niche market: both delay or prevent market harmonization and fast market growth. Luckily this doesn’t happen too often. In most cases when new technology enables new forms of connectivity or interoperability, key players get together to jointly create a standard. Knowing that subsequently they will compete within the [...]

By | 2018-01-12T06:52:08+00:00 January 9th, 2018|Categories: General|0 Comments

Standardization and competition

We regularly observe that business people feel a tension between standardization and competitive strategy. They reason that applying standards in their products reduces differentiation and makes it harder for them to compete with other brands that would use the same standard. Consequently, their products carry proprietary interfaces and can only communicate within their own ecosystem, not with competitors’. In the old economy, where companies delivered stand-alone or closed-system products in mature, fixed-size, markets and where competition for market-share was a zero-sum game, such reasoning could make sense. Today, where most industries are going digital or have already been transformed, the [...]

By | 2018-01-12T06:30:17+00:00 September 8th, 2017|Categories: General|0 Comments

The unique value of a standardization team

This is the third article in a series on the role of the standardization function in a company’s value chain. In the first article, we advocated to create a standardization function and make it explicit in a company’s value chain. We observed that the few companies to utilize standardization as a business tool have created significant value to their operation.  In the second article, we addressed the tasks of the standardization work and its most logical position in a company’s organization. Now it’s time to talk about what specific value a well-functioning standardization team brings. We focus on the interface standards [...]

By | 2018-01-12T06:29:41+00:00 July 13th, 2017|Categories: General|0 Comments

How standardization is positioned in your value chain

In a previous article, “Why Standardization is a business tool?” we showed Michael Porter’s value chain model, which enables companies to examine their activities and analyze their contributions to the Profit Margin. We observed that standardization is treated as a cost factor by many companies. Just a few companies utilize standardization as a business tool, and they reap the benefits from skillfully applying it within their value chain. It’s not some exclusive, secret tool; any company that operates in a standards-based industry should apply it to improve competitiveness and increase R&D efficiency. Neovate helps companies to design and integrate this [...]

By | 2017-04-24T07:15:26+00:00 April 24th, 2017|Categories: General|0 Comments

Why Standardization is a business tool

In his influential book “Competitive Advantage”, Michael Porter introduced the concept of the company value chain. He gave companies a model that enabled them to examine their activities and analyze how they contributed to Competitive Advantage and the Profit Margin, where margin = value created – cost incurred.  Based on a process view of organizations, Porter’s model shows a chain of activities common to all businesses, divided into primary and support activities, with links between them. He explains: “Competitive advantage [..] stems from the many discrete activities a firm performs in designing, producing, marketing, delivering and supporting its product. Each [...]

By | 2017-04-05T07:32:39+00:00 April 5th, 2017|Categories: General|0 Comments

New master-class in standards-based innovation management

One of the key conclusions arising from discussion panels and seminars on innovation at recent events like the CES in Las Vegas, IoT in London and Smart Energy & Building conferences in Tokyo, is that more standardization is needed to realize and capitalize on key benefits of the connected planet. There’s no doubt that standardization has become increasingly important in unlocking the tremendous value of connectivity.  We are addressing this by introducing multi-company training courses in 2017, which are designed to apply the function of standardization as a true business tool. This three-day training course will take place in the [...]

By | 2017-04-04T18:19:29+00:00 April 4th, 2017|Categories: General|0 Comments