New master-class in standards-based innovation management

One of the key conclusions arising from discussion panels and seminars on innovation at recent events like the CES in Las Vegas, IoT in London and Smart Energy & Building conferences in Tokyo, is that more standardization is needed to realize and capitalize on key benefits of the connected planet. There’s no doubt that standardization has become increasingly important in unlocking the tremendous value of connectivity.  We are addressing this by introducing multi-company training courses in 2017, which are designed to apply the function of standardization as a true business tool. This three-day training course will take place in the third quarter, and is aimed at managers who represent their organization in standards consortia, alliances and in collaborative innovation work activities.

A growing number of international companies are integrating the role of standardization in and across their operations. However, most current standardization initiatives are having limited success in meeting original targets and objectives; they have trouble keeping progress, speed and quality and can often struggle with budgets. All these points are directly related to skill-sets and the quality of people involved, and these are what we try to elevate and improve with our training courses.

Standardization has become an increasingly important process for successful companies. When executed professionally, standardization increases the value and relevance of R&D and IP, it expands and accelerates new markets, and makes a true difference to a company’s market cap, profit and leadership position.

Our three-day course is designed to discuss both the job essentials and demonstrate how standardization fits into the business strategy. Participants will experience how standardization can be highly effective throughout an organization, its management, phases and processes. Participants will also experience how to develop a behavioural skill set for effective standardization, including how to prepare for strategic meetings, and to become a better networker and lobbyist.

Training methods will include lectures, audio-visuals, group exercise, simulation, discussion and collective coaching. Participants will be invited by the teachers to actively contribute to the class and will be  challenged with individual assignments to stretch their skills. Reflection with and feedback by peers will complete optimized learning. The participants will receive a “Master class Guide” after finishing the course.

We trust that by completing our course, participants in alliances will improve their skillsets to impact speed and quality of output and professionalize the standardizing process. We want participants to inspire other members as well as colleagues in their own organization and to raise the bar. In this way, they will help to improve the alliance’s perceived value and image as an organization, and we will have done our job successfully.


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