Speakers & trainers
Eddy Odijk is a Senior Innovation strategist. He has 35 years of industry experience, in R&D management, technology management, and business strategy and standardization management positions. He has developed the corporate standardization process at Philips and led the company’s standardization teams in the areas of Consumer Electronics, Healthcare and Lighting. While at Philips, Eddy has co-founded many standardization consortia including ZigBee Alliance, HAVi, HDMI, UPnP, DLNA, RF4CE, Continua and Zhaga, and has served as a board member for these and other alliances. Supporting his view on the importance of education, he has been teaching on standardization for over a decade. Eddy is based in Eindhoven.
Types of standards and how they impact innovation
The formation of consortia and alliances
The connection between standards, strategy, planning and business success
How companies should participate in standardization
The choice of partners in standardization
How to get better commitment in your organization
How to effectively organise your operation
How to not do things
Jos Bruins is a Senior Innovation Strategist. Jos has over 25 years of experience in businesses like Domestic appliances, Telecom, Consumer electronics, Media, Digital TV, Medical products and Lighting. Jos specialized in Marketing of new technology, New business development and Standards based innovation management for key strategic product lines. During his job as Principal IPC and Senior Director of standards he was involved in DVD/Blu-ray, MP3/AAC/AVC, Bluetooth/WiFi/ZigBee, BacNet/KNX, UPnP, and many more. Jos is based in Amsterdam.
The essence of market standards
Why companies must participate in standardization
The role of marketing in alliances
Preparing and developing the ecosystem for adoption
The value of liaisons
Over 25 years of experience working with a variety of organisations in the electronics industry, health care and the public service sector, gave Jacobien a high level of mastership in the application of principles of psychology in organisations. Her focus is on consulting organisations in innovation management, the design of change processes and behavioural training to enhance the quality of leadership. Standards based innovation management is one of the major application areas. Jacobien’s contribution in the SIM is to teach people how they can be effective in representing their company in the standards organization. She invites participants to take the appropriate roles, both in the standardization process as well as in the own company. The masterclass setting supports people in developing their skills and challenges them to stretch the boundaries of the individual comfort zones.
Becoming more effective in standardization meetings
The best ways to manage speed and progress
Becoming a better networker and lobbyist
Solutions for effective decision making
Negotiations and conflict handling
Handeling cultural differences in global organizations
Luuk van der Laan works as a senior legal advisor with over 25 years of experience in joint innovation projects as a lawyer in private practice, as in-house lawyer at Philips Lighting, and as general council in the Philips Health Tech and Personal Care divisions. Luuk is specialised in designing and starting-up various types of technology driven cooperations, such as industry alliances, and works with IP-dominated relations, among which cross licensing between two or more parties, on a daily basis. Luuk often takes the role of sparring partner and advisor for companies in the early days of the collaborative innovation business development process.
The tension between IP policies and standardization
Key elements in alliance bylaws
What an alliance manager should know about IP
Do’s and dont’s on legal matters
Patricia Beks operates as Senior Director of collaborative communication within the group. Patricia has extensive international experience in Digital Marketing, PR and Communication with high-tech B2B markets. She is specialized in concept development, content creation and optimization of conversion in collaborative business environments, such as industry standard alliances like DVD+RW and Blu-ray Disc. Patricia is based in Eindhoven.
Marketing communication in collaborative setting
The impact of digitization on Marcom
The digital promotion plan
Understanding prospects and stakeholders
What you need to know about social media
Andre Nieuwland is senior consultant architecture at Philips Innovation Services and a principal architect himself. He has almost 20 years of hands-on experience in systems architecture in various fields within Philips and outside, covering the range of consumer products, automotive and telematics systems and health-systems. As a senior consultant architecture of Philips Innovation Services, he has been supporting many business groups within Philips as well as external companies on (strategic) architectural choices in their product development, and has provided serval keynotes, masterclasses, trainings and workshops both within Philips as at external companies.
Strategic Architecting: Balancing portfolio, roadmap and architecture
Leveraging cross-business synergy
Identifying Key business and architecture drivers to define reference architecture and platforms
Agile architecting: Fast iterative design, taking holistic end-to-end view including life cycle aspects
Architecting complex systems